Annual and transition report of foreign private issuers pursuant to Section 13 or 15(d)

General, Administrative and Marketing Expenses (Details)

v3.19.1
General, Administrative and Marketing Expenses (Details)
₪ in Thousands, $ in Thousands
 12 Months Ended
Dec. 31, 2018
ILS (₪)
Dec. 31, 2018
USD ($)
Dec. 31, 2017
ILS (₪)
Dec. 31, 2016
ILS (₪)
General Administrative And Marketing Expenses [Line Items]        
General, Administrative and Marketing Expenses ₪ 12,480 $ 3,330 ₪ 8,303 ₪ 11,048
Payroll and related expenses [Member]        
General Administrative And Marketing Expenses [Line Items]        
General, Administrative and Marketing Expenses 4,142   2,926 2,822
Share-based payments [Member]        
General Administrative And Marketing Expenses [Line Items]        
General, Administrative and Marketing Expenses [1] 3,514   2,243 1,445
Directors' salary and insurance [Member]        
General Administrative And Marketing Expenses [Line Items]        
General, Administrative and Marketing Expenses 604   411 787
Rent and office maintenance [Member]        
General Administrative And Marketing Expenses [Line Items]        
General, Administrative and Marketing Expenses 321   321 364
Professional services [Member]        
General Administrative And Marketing Expenses [Line Items]        
General, Administrative and Marketing Expenses 3,085   1,827 5,039
Depreciation [Member]        
General Administrative And Marketing Expenses [Line Items]        
General, Administrative and Marketing Expenses 81   47 38
Other [Member]        
General Administrative And Marketing Expenses [Line Items]        
General, Administrative and Marketing Expenses ₪ 733   ₪ 528 ₪ 553
[1] Share-based payments expenses for the year ended December 31, 2017 and 2018, include amount of NIS 1.5 million and NIS 494,000, respectively, due to fair value estimate of services received from Alpha.