Annual and transition report of foreign private issuers pursuant to Section 13 or 15(d)

General, Administrative and Marketing Expenses (Details)

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General, Administrative and Marketing Expenses (Details)
$ in Thousands
 12 Months Ended
Dec. 31, 2017
ILS (₪)
Dec. 31, 2017
USD ($)
Dec. 31, 2016
ILS (₪)
Dec. 31, 2015
ILS (₪)
General Administrative And Marketing Expenses [Line Items]        
General, Administrative and Marketing Expenses ₪ 8,303,000 $ 2,394 ₪ 11,048,000 ₪ 6,950,000
Payroll and related expenses [Member]        
General Administrative And Marketing Expenses [Line Items]        
General, Administrative and Marketing Expenses 2,926   2,822 1,418
Share-based payments [Member]        
General Administrative And Marketing Expenses [Line Items]        
General, Administrative and Marketing Expenses [1] 2,243   1,445 1,617
Directors' salary and insurance [Member]        
General Administrative And Marketing Expenses [Line Items]        
General, Administrative and Marketing Expenses 411   787 740
Rent and office maintenance [Member]        
General Administrative And Marketing Expenses [Line Items]        
General, Administrative and Marketing Expenses 321   364 407
Professional services [Member]        
General Administrative And Marketing Expenses [Line Items]        
General, Administrative and Marketing Expenses 1,827   5,039 2,248
Depreciation [Member]        
General Administrative And Marketing Expenses [Line Items]        
General, Administrative and Marketing Expenses 47   38 25
Other [Member]        
General Administrative And Marketing Expenses [Line Items]        
General, Administrative and Marketing Expenses ₪ 528   ₪ 553 ₪ 495
[1] Share-based payments expenses for the year ended December 31, 2017, include amount of NIS 1.5 million due to fair value estimate of services received through the Alpha Purchase Agreement.